It is about presenting the exact results your customers expect to see, and doing so consistently, so they get relevant results quickly and easily without having to spend time thinking about what keywords to use.” “Keywording is not a case of simply 'saying what you see'. How to select relevant & accurate keywords?Īccording to Clemency Wright, in an interesting LinkedIn post titled: A Moving Story: Keywording Video for Stock Sales: With poor or otherwise, non-relevant keywords, even the best visual content has a lower chance to gain traction or attract client attention and can even be demoted due to keywords spamming. The importance of good keywording cannot be underestimated. Alamy has an interesting metric in this regard within its Alamy Measures pages (within the Contributor Dashboard) that displays the number of searches for specific keywords vs the images zoomed and ultimately sold. Making it easier for buyers to find your contentīy providing those relevant keywords, you inevitably make your content more easily discoverable by clients by matching your content as closely as possible to buyers’ needs – and ultimately, helps to convert searches to sales. ![]() Since the Microstock market is highly competitive, one of the ways to gain an edge over the competition is to provide relevant, quality keywords. Instead, search engines rely on keywords attached to content to sort, categorize and present them to prospective customers. Although there has been some progress made on the AI front, which is beyond the scope of this article. Similar to Shutterstock Reviewers nowadays, search algorithms are ‘blind’ and cannot see the images/clips, however beautiful they may be. Clemency has kindly agreed to answer some burning questions about good keywording practices and provide examples of effective keywording, which we trust will be useful to get you well on your way to maximising your earnings. Watch this space for Part II, as we’ve kindly enlisted the help of a stock photography / videography keywording expert, Clemency Wright.
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